CEO Personas

Hypergrowth Hannah – Growth Accelerating Beyond Her Team
Sprinting to keep team on pace with accelerating scale.
Company: Disruptive On-line Publisher
Situation: Sustained double-digit growth, nearly swamping the company
Pivotal services:
- Technology track: Implemented new software, with integration & automation
- Organizational track: Developed reorg plan, redefined jobs to eliminate silos
Impact: Smaller team supported larger and growing volumes

Fearless Fred – Growth Beginning to Stall
Determined but isolated, working to brute-force the company to the next level.
Company: Second-Generation Family Business
Situation: Contracting market and escalating costs yield multi-million dollar current-year loss
Pivotal services:
- Developed product margin model
- Defined right-sizing plan to reach break-even in 6 months
– Drove a 40%+ reduction in IT staffing & overall spend
– Slashed active projects from three dozen to three - Created rigorous investment payback model
Impact: From $2.2 million projected loss to breakeven in 6 months

Re-up Renee – Losing Altitude, Downward Spiral
With plummeting revenues, needs to re-up team to scale the next peak.
Company: Collaboration Software Start-up
Situation: Weak sales and staff exodus had pushed this start-up to the brink
Pivotal services:
- Drove an operational turn-around
- Created new IP to gain a unique competitive advantage
- Mentored and guided young management team
Impact: From near-death to record revenues, in less than a year